WOOD: this lesson It is hardly necessary to refer to the results of scientific research to substantiate expressed by John thought about the importance of remembering people's names. There are many scientific papers that show how human self-esteem is increased if the surrounding remember his name. In my view, there can be no doubt. To apply John's lesson into practice ... Forget about the fact that you have a "bad memory", and take the effort to remember people's names. Ask a person a question: "What is the origin of your surname or how it is written?"