On marital behavior, like the behavior in general, according to the theory of behaviorism, influenced, on the one hand, the stimuli or situations that preceded the marriage, and the other - incentives (results and impacts), appeared after him. Previous (antitsedentnye) stimuli can provoke certain behavior, or to suppress it. If the wife met her husband a kiss and a good dinner by candlelight, accompanied by pleasant music, improves mood, the husband takes it as a signal for sexual advances. If she meets him with reproaches and complaints, it acts as a disincentive, t. E. As a signal to such a rapprochement. Incentives appearing after marriage (investigation), exert their influence on the frequency of recurrence of such behavior. They can act as a positive reinforcement (rewards, such as praise, underlining something pleasant), as a negative reinforcement (cessation of unacceptable behavior, such reproaches, abuse, threats, hostile silence) as a punishment (accusations, hostility, neglect of friendliness) or extinction (the rejection of positive reinforcement, lack of interest, to provide himself and others.).